Posted on: 2020-09-10

Job type: Permanent

Sector: FMCG

 
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Job Title:      China Digital Marketing Director
Report to:      China Marketing GM


About Client:
Our Client is one of the world's leading manufacturers of residential and commercial water heaters and boilers, offering a comprehensive product line featuring the best-known brands in North America, China, and India.


Responsibilities:

  • Responsible for formulating digital media strategies, establishing a digital marketing management system in China, and providing social marketing support;
  • Responsible for brand media placement planning plan, organize and analyze the media forms (KOL, self-media, online media), media audiences and the comprehensive situation of the media;
  • Develop and maintain media (KOL and self-media) relations, and establish long-term and stable cooperative relations with the media;
  • Develop the team's digital marketing capabilities, introduce advanced digital marketing concepts, and cultivate digital marketing teams.


Requirements:

  • More than 8 years of market-related work experience, more than 3 years of digital marketing experience for agency or client, and rich online media resources;
  • Successful digital marketing promotion case and be familiar with relevant classic cases, and be able to provide targeted creative content copywriting resources in accordance with brand tonality or spreading combat maps;
  • Strong communication skills and plan writing skills, be able to control & guide various manuscripts (PR manuscripts/forum manuscripts/WeChat and Weibo manuscripts, etc.) and guide lower-level content output issues and give opinions;
  • Curiosity and keenness, able to capture social hot spots and high-quality digital media resources.

 

Qualified and interested Parties, please apply with your CV and latest salary in Word format to jenny.guo@morganphilips.com

Please note, that while Morgan Philips welcomes and appreciates all candidate response, volume of replies allows us to respond to short-listed candidates only. 
Resumes are collected for recruitment purposes only.

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Reference: GC822594

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