Creative Planner Director China
Posted on: 10/04/2026
Shanghai East China
Permanent
Legal and Professional Services
Detailed Responsibilities:
Vision
● You have a strong desire for strategy and crafting stories that unfold through various mediums
● You can own a creative pitch response, from deck formation to delivery
● The intent to push boundaries and challenge expectations with unique strategic insights and solutions
● Eff ectively communicate your vision to inspire the wider creative director and wider team and win over clients with your conceptual thinking/rationale
Integration
● Guide the initial strategic thinking from the client brief into creative briefi ng, stretching from way-in and holding opinions on execution through mediums
● Draw upon your executional background and proven ability to deliver the highest standard of work
● Problem solve with design thinking that incorporates strategy, experience, and creative best practices
● Regularly present your work to the Creative Director and business units to open opportunities for collaboration
Teamwork
● Provide guidance on your strategy and framework for execution across the creative team, working with the creative director
● Craft a narrative that supports the storytelling of the concept into the physical manifestation of the creative execution
● Be involved with project planning, presentation formation, and resource needs across pitch delivery
● Reliably deliver work on-time
Ownership
● Provide ownership over pitch deliveries, becoming the “go-to” for status and development
● Take responsibility for creative responses/proposals, ensuring they meet our creative standard and be accountable for seeing a creative response through pitch delivery
Other
● Fulfi lling the role in compliance with company policies and procedures, for example (but not limited) ISO documentation, Information Security training
● Be a true process champion and support best practices implementation proactively
Experience & Skills Required:
● Minimum 2-3 years of professional experience as a Creative Planner, Snr Copywriter, or Art Director
● An incredibly strong portfolio of delivered work
● Expert understanding of O2O marketing
● Experience working with and winning pitches for international and local brands
● Exceptional design and creative craft skills
● Must be able to eff ectively communicate creative ideas with written and visual support
● Have experience in presenting to and working with clients to achieve the best solutions for their brands
● Able to conduct yourself with the highest standard of behaviour and respect for colleagues
● Exceptional organisational skills
● Knowledge of relevant software packages (Photoshop, Illustrator, After Eff ects)
● Knowledge with relevant AI agents (Midjourney, Nano Banana, ChatGPT, etc)
● Excellent written and spoken communication skills (business English & fl uent/native Chinese)
Preferred Qualifi cations:
● A true understanding of integrated design, marrying experience design with content creation
Competencies
1. Attention to detail
2. Loves learning new things
3. Proactive and hard worker
4. Strong presentation skills
5. Strong critical thinking and conceptual skills
6. Ability to craft compelling stories and strategies into client responses
7. Can work fast, yet accurately (accuracy over speed)
8. Knows how to be part of a team with confi dence, communicate with other departments, and can motivate those around them
Vision
● You have a strong desire for strategy and crafting stories that unfold through various mediums
● You can own a creative pitch response, from deck formation to delivery
● The intent to push boundaries and challenge expectations with unique strategic insights and solutions
● Eff ectively communicate your vision to inspire the wider creative director and wider team and win over clients with your conceptual thinking/rationale
Integration
● Guide the initial strategic thinking from the client brief into creative briefi ng, stretching from way-in and holding opinions on execution through mediums
● Draw upon your executional background and proven ability to deliver the highest standard of work
● Problem solve with design thinking that incorporates strategy, experience, and creative best practices
● Regularly present your work to the Creative Director and business units to open opportunities for collaboration
Teamwork
● Provide guidance on your strategy and framework for execution across the creative team, working with the creative director
● Craft a narrative that supports the storytelling of the concept into the physical manifestation of the creative execution
● Be involved with project planning, presentation formation, and resource needs across pitch delivery
● Reliably deliver work on-time
Ownership
● Provide ownership over pitch deliveries, becoming the “go-to” for status and development
● Take responsibility for creative responses/proposals, ensuring they meet our creative standard and be accountable for seeing a creative response through pitch delivery
Other
● Fulfi lling the role in compliance with company policies and procedures, for example (but not limited) ISO documentation, Information Security training
● Be a true process champion and support best practices implementation proactively
Experience & Skills Required:
● Minimum 2-3 years of professional experience as a Creative Planner, Snr Copywriter, or Art Director
● An incredibly strong portfolio of delivered work
● Expert understanding of O2O marketing
● Experience working with and winning pitches for international and local brands
● Exceptional design and creative craft skills
● Must be able to eff ectively communicate creative ideas with written and visual support
● Have experience in presenting to and working with clients to achieve the best solutions for their brands
● Able to conduct yourself with the highest standard of behaviour and respect for colleagues
● Exceptional organisational skills
● Knowledge of relevant software packages (Photoshop, Illustrator, After Eff ects)
● Knowledge with relevant AI agents (Midjourney, Nano Banana, ChatGPT, etc)
● Excellent written and spoken communication skills (business English & fl uent/native Chinese)
Preferred Qualifi cations:
● A true understanding of integrated design, marrying experience design with content creation
Competencies
1. Attention to detail
2. Loves learning new things
3. Proactive and hard worker
4. Strong presentation skills
5. Strong critical thinking and conceptual skills
6. Ability to craft compelling stories and strategies into client responses
7. Can work fast, yet accurately (accuracy over speed)
8. Knows how to be part of a team with confi dence, communicate with other departments, and can motivate those around them