Ecommerce Senior Manager- Own Platform

Key Responsibilities:

• Platform Management:
  • Manage and optimize our official website and mini-program, ensuring a seamless and engaging user experience.
  • Collaborate with the IT and design teams to implement new features and improvements.
  • Monitor website performance and analytics, making data-driven decisions to improve user engagement and conversion rates.
• Product Management:
  • Coordinate with the product development team to ensure accurate and timely product listings on all ecommerce platforms.
  • Manage inventory levels and oversee product categorization and pricing strategies.
  • Conduct regular product audits to ensure accurate and up-to-date product information.
• Digital Marketing:
  • Develop and execute comprehensive digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
  • Collaborate with the marketing team to create engaging content and promotions that drive traffic and sales.
  • Monitor and analyze marketing campaign performance, adjusting strategies as needed to optimize results.
• Sales and Revenue Growth:
  • Set and achieve ecommerce sales targets, developing and implementing plans to drive revenue growth.
  • Analyze sales data and customer behavior to identify opportunities for growth and optimization.
  • Implement strategies to increase customer retention and lifetime value.
• Team Leadership:
  • Manage and mentor a team of ecommerce specialists, providing guidance and support to ensure they are meeting their goals and objectives.
  • Foster a collaborative and innovative work environment, encouraging team members to share ideas and best practices.
  • Conduct regular performance reviews and provide feedback to help team members grow and develop.

Qualifications:

• Bachelor's degree in business, marketing, or a related field.
• Minimum of 5 years of experience in ecommerce management, with a focus on managing own platforms such as official websites and mini-programs.
• Proven track record of driving online sales and revenue growth.
• Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
• Experience with ecommerce analytics tools and data-driven decision-making.
• Excellent leadership and team management skills.
• Strong project management and organizational skills.
• Ability to work collaboratively with cross-functional teams.
• Excellent communication and interpersonal skills.