Head of Brand Communication

1. Strategic Brand Messaging:
   • Develop and implement a comprehensive brand communication strategy that aligns with the company's overall business plan and market positioning.
   • Ensure all brand messaging is consistent, on-brand, and resonates with the target audience.
   • Collaborate with cross-functional teams (e.g., marketing, product development, sales) to create cohesive campaigns that support the brand's growth and expansion.
2. Media Relations:
   • Build and maintain relationships with key media outlets, influencers, and industry thought leaders to secure positive brand coverage.
   • Orchestrate press releases, media events, and interviews to increase brand awareness and drive engagement.
   • Monitor media trends and competitor activities to adjust communication strategies as needed.
3. Social Media Engagement:
   • Lead the social media strategy, ensuring that the brand's presence on platforms like Facebook, Instagram, Twitter, and TikTok is engaging, relevant, and aligned with brand values.
   • Create and manage content calendars, overseeing the creation and publication of high-quality, on-brand content.
   • Analyze social media performance metrics to drive continuous improvement and growth.
4. Content Creation:
   • Oversee the creation of all branded content, including video, graphics, blog posts, and other digital assets.
   • Ensure content is innovative, visually appealing, and effectively communicates the brand's message and values.
   • Collaborate with creative agencies and freelancers as needed to execute high-quality content projects.
5. Brand Advocacy and Loyalty:
   • Develop and implement programs to foster brand loyalty and advocacy among consumers and stakeholders.
   • Monitor consumer feedback and insights to refine communication strategies and enhance the brand experience.
   • Work with customer service and sales teams to ensure a seamless and positive brand experience at every touchpoint.
6. Team Leadership:
   • Hire, train, and mentor a team of brand communication professionals, fostering a collaborative and creative work environment.
   • Set clear goals and expectations, providing ongoing feedback and coaching to drive team performance and development.
   • Ensure team members are equipped with the tools and resources needed to succeed in their roles.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field, with a master's degree preferred.
• Proven experience in brand communication, preferably within the sports industry.
• Strong strategic thinking and project management skills.
• Excellent written and verbal communication skills, with a talent for crafting compelling narratives.
• Deep understanding of media relations, social media trends, and content creation.
• Ability to lead and inspire a team, fostering a collaborative and creative work environment.
• Proficiency in relevant software and tools, such as Adobe Creative Suite, social media management platforms, and analytics tools.