Head of Marketing-Energy Storage-江苏省

Posted on: 2024-09-01

Job type: Permanent

Sector: Industry and Manufacturing

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Our client is a global leading smart energy solutions provider.

Responsibilities

Marketing strategy: Develop and implement comprehensive global marketing strategies aligned with business objectives and different regional targets. Provide strategic guidance based on market trends and competitive landscape, and product development status.
Content Development: Create compelling and informative/technical content for various marketing channels; Creating case studies and technical reference cases based on current & future projects using customer data.
Event Management: Support regional events, coordinate logistics, including product showcase, promotional materials, and staffing; Attend industry conferences and exhibitions to track industry trends.
Create compelling product & marketing collateral: Managing internal relationships with sales and product management team to create strong customer facing collateral reflecting product/solution values and USPs. Work closely with cross-function team and internal stakeholders to gather insights and align marketing strategies.
Regional Marketing Support: Working together with different Regional Marketing teams, determine and manage all aspects of the product promotion strategy including new launches and upgrades.
PR: Work closely with global and regional PR teams to create impactful stories and release through existing media channels. Help build media relationships for improved coverage and global ranking.
营销策略：制定并实施与业务目标和不同地区目标相一致的全面全球营销策略。根据市场趋势、竞争格局和产品开发状况提供战略指导。
内容开发：为各种营销渠道创建引人入胜且具有信息性/技术性的内容；基于当前和未来项目使用客户数据创建案例研究和技术参考案例。
活动管理：支持区域活动，协调物流，包括产品展示、宣传材料和人员配备；参加行业会议和展览以跟踪行业趋势。
创建引人注目的产品和营销宣传资料：管理与销售和产品管理团队的内部关系，以创建强有力的面向客户的宣传资料，反映产品/解决方案的价值和独特卖点。与跨职能团队和内部利益相关者密切合作，收集见解并调整营销策略。
区域营销支持：与不同的区域营销团队合作，确定并管理产品推广策略的各个方面，包括新产品发布和升级。
公关：与全球和区域公关团队密切合作，通过现有媒体渠道创建有影响力的故事并发布。帮助建立媒体关系以提高报道覆盖率和全球排名。

Requirements

Bachelor's degree and above in Marketing, Business, Renewable Energy or a related field (Master's degree preferred).
At least 10 years experience in marketing within the energy storage or renewable energy industry.
Strong understanding of energy storage product & technologies, market dynamics, and regulatory landscape.
Demonstrated ability to lead and collaborate in a cross-functional team environment.
Creative thinking and problem-solving skills. Ability to work and contribute as an effective team player in a fast-paced work environment.
Excellent communication skills in English
市场营销、商业、可再生能源或相关领域本科及以上学历（硕士学位优先）。
在储能或可再生能源行业拥有至少 10 年的营销经验。
对储能产品和技术、市场动态以及监管环境有深刻理解。
展示在跨职能团队环境中领导和协作的能力。
具有创造性思维和解决问题的技能。能够在快节奏的工作环境中作为有效的团队成员工作并做出贡献。
出色的英语沟通能力。