Product Manager Asia
Posted on: 13/10/2026
Shanghai East China
Permanent
Industry and Manufacturing
Job Title: Product Manager
Reports To: Senior Product Manager, AP
Location: Shanghai
Responsibilities
Strategic & Portfolio Management
Requirements
Reports To: Senior Product Manager, AP
Location: Shanghai
Strategic & Portfolio Management
- Formulate and own the strategy of the portfolio and platform to deliver profitable business growth within a matrix organization.
- Develop and implement the strategic marketing direction for product platforms, together with industry market, sales, technology, and operation teams, within and across regions.
- Establish clear measurement and management of product profitability, and proactive management of product mix.
- Be responsible for overall gross margin targets as a percentage of sales and gross margin percentage expansion for assigned product lines, including right pricing, continuous raw material substitution, and conversion cost improvement.
- Drive new product launches through NPD (New Product Development) and NTI (New Technology Introduction) processes; support Vitality index growth and Vitality GM targets.
- Monitor business results. Initiate and update the Strategic Plan in conjunction with management in each region.
- Initiate measurement and tracking activities including market size, market share, and ROI for the development and introduction of new products with sales, technology, manufacturing, and operations.
- Develop technical literature, advertising campaigns, definitions, specifications, and performance standards.
- Develop, review, and coordinate product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
- Commit to and support the Company's continuous improvement process. Plan strategies to ensure error-free work and convey this attitude in the daily performance of various duties.
- Demonstrate the ability to work effectively under pressure, manage multiple tasks and priorities simultaneously, and adapt quickly to changing business needs.
- Generate and monitor the effectiveness of sales campaigns, advertising programs, and technical literature. Ensure product sales records are analyzed and performance is evaluated against sales targets.
- Review product prices, approve price deviations, discontinue unprofitable products, and implement price increases.
- Ensure the process for new product development and leverage technology resources.
- Ensure customer and sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem-solving.
- Develop contacts with major customers and suppliers. Conduct executive marketing/sales calls to maintain customer contact, promote sales efforts, evaluate market trends, and develop business at target accounts.
- Collaborate with other business or portfolio product managers to ensure the right approach for Company solutions.
- Partner closely with Environmental Health & Safety to ensure products meet local, state, and federal/country regulations.
- Partner with production to ensure product availability meets customer needs.
- Engage customers and the business by leveraging key tools such as situational analysis, sales & marketing plans, pricing quote tools, marketing communications resources, and effective product launch kits.
- Engage various trade/organization functions to develop business contacts and gather market information.
- Create value propositions for the industry focusing on the customer and ensuring product quality and consistency.
- Monitor customer and market trends, feedback, and opportunities to create technology focus.
- Bachelor's Degree or above in Marketing or equivalent experience
- Minimum 5 years of experience in product management or marketing in a renowned international chemical corporation
- Strategic product marketing and platform definition
- Market segmentation and multi-generational product planning
- Strong cross-functional collaboration and influence
- Ability to work independently and manage multiple priorities under pressure
- Excellent communication and presentation skills
- Customer-centric mindset with a focus on quality and consistency