Social Media Growth Specialist
Posted on: 24/07/2026
Shenzhen South China
Permanent
FMCG
Key Responsibilities
Manage Social Content Calendar and Day-to-Day Posting
Own the day-to-day social content calendar across TikTok, Instagram, YouTube Shorts, and other relevant platforms. Plan weekly posting schedules, coordinate content assets, prepare captions and hashtags, manage publishing, and ensure social channels stay active, consistent, and aligned with brand priorities. Work closely with the Social Media Content Manager, Brand team, Influencer team, Product team, and other internal stakeholders to connect social media activity with broader marketing plans.
Manage Platform Operations and Optimization
Manage daily platform operations across social channels. Ensure each post is optimized for the platform, including format, length, caption, hashtags, tags, cover frame, posting time, link, product mention, and call-to-action where relevant. Help maintain and optimize account profiles, bios, pinned posts, playlists, highlights, captions, and platform settings. Stay updated on platform features and recommend practical ways can use them to improve visibility, engagement, and follower growth.
Support Platform Strategies and Content Direction
Help develop platform-specific approaches for TikTok, Instagram, YouTube Shorts, and other social channels. Support decisions around what each platform should be used for, what content formats should be prioritized, how content should be adapted by platform, and how each channel can contribute to audience growth, brand awareness, engagement, and conversion.
Create and Execute Short-Form Content Hands-On
Create social content directly when needed, including filming products, editing videos, writing hooks, drafting captions, adapting trends, creating product demos, and producing fast-turnaround content for tests, trends, launches, and seasonal opportunities.
Monitor Trends, Algorithm Shifts, and Competitors
Monitor social media trends, platform algorithm shifts, competitor accounts, creator formats, viral content patterns, and category conversations to stay ahead of what is working. Identify useful trends and content opportunities that can be adapted for company in a way that feels natural, brand-relevant, and culturally appropriate.
Support Social Growth from an Early Stage
Help grow social channels from a low base by supporting a clear test-and-learn system. Test different content formats, hooks, products, messages, posting times, captions, hashtags. Track what helps people stop, watch, engage, follow, comment, save, share, and remember the brand. Recommend which content should be repeated, adapted, boosted, improved, or stopped based on performance signals. Work with the Senior Social Content Manager to turn growth learnings into better content planning for the next cycle.
Provide Weekly and Monthly Performance Insights
Track social media performance regularly and provide weekly and monthly reports with clear insights, actionable recommendations, and implementation plans. Turn performance learnings into concrete actions for the next content cycle.
Support Paid Social Growth
Support paid social campaigns across TikTok, Meta, and YouTube. Help identify organic content with strong potential for boosting or paid testing. Assist with campaign setup, creative testing, audience testing, Spark Ads coordination, budget tracking, and performance monitoring.
Work with Creators and Internal Teams
Brief and coordinate with creators, influencers, designers, product teams, brand teams, sales teams, and operations teams to produce timely and relevant content. Review creator profiles based on audience fit, engagement rate, content style, platform relevance, and potential for social growth. Check whether creator drafts meet platform requirements before posting.
Manage Community and Social Listening
Own day-to-day community management across social platforms, including responding to comments, engaging with followers, monitoring audience feedback, and identifying useful insights from comments, questions, reviews, and sentiment.
Required Experience
Manage Social Content Calendar and Day-to-Day Posting
Own the day-to-day social content calendar across TikTok, Instagram, YouTube Shorts, and other relevant platforms. Plan weekly posting schedules, coordinate content assets, prepare captions and hashtags, manage publishing, and ensure social channels stay active, consistent, and aligned with brand priorities. Work closely with the Social Media Content Manager, Brand team, Influencer team, Product team, and other internal stakeholders to connect social media activity with broader marketing plans.
Manage Platform Operations and Optimization
Manage daily platform operations across social channels. Ensure each post is optimized for the platform, including format, length, caption, hashtags, tags, cover frame, posting time, link, product mention, and call-to-action where relevant. Help maintain and optimize account profiles, bios, pinned posts, playlists, highlights, captions, and platform settings. Stay updated on platform features and recommend practical ways can use them to improve visibility, engagement, and follower growth.
Support Platform Strategies and Content Direction
Help develop platform-specific approaches for TikTok, Instagram, YouTube Shorts, and other social channels. Support decisions around what each platform should be used for, what content formats should be prioritized, how content should be adapted by platform, and how each channel can contribute to audience growth, brand awareness, engagement, and conversion.
Create and Execute Short-Form Content Hands-On
Create social content directly when needed, including filming products, editing videos, writing hooks, drafting captions, adapting trends, creating product demos, and producing fast-turnaround content for tests, trends, launches, and seasonal opportunities.
Monitor Trends, Algorithm Shifts, and Competitors
Monitor social media trends, platform algorithm shifts, competitor accounts, creator formats, viral content patterns, and category conversations to stay ahead of what is working. Identify useful trends and content opportunities that can be adapted for company in a way that feels natural, brand-relevant, and culturally appropriate.
Support Social Growth from an Early Stage
Help grow social channels from a low base by supporting a clear test-and-learn system. Test different content formats, hooks, products, messages, posting times, captions, hashtags. Track what helps people stop, watch, engage, follow, comment, save, share, and remember the brand. Recommend which content should be repeated, adapted, boosted, improved, or stopped based on performance signals. Work with the Senior Social Content Manager to turn growth learnings into better content planning for the next cycle.
Provide Weekly and Monthly Performance Insights
Track social media performance regularly and provide weekly and monthly reports with clear insights, actionable recommendations, and implementation plans. Turn performance learnings into concrete actions for the next content cycle.
Support Paid Social Growth
Support paid social campaigns across TikTok, Meta, and YouTube. Help identify organic content with strong potential for boosting or paid testing. Assist with campaign setup, creative testing, audience testing, Spark Ads coordination, budget tracking, and performance monitoring.
Work with Creators and Internal Teams
Brief and coordinate with creators, influencers, designers, product teams, brand teams, sales teams, and operations teams to produce timely and relevant content. Review creator profiles based on audience fit, engagement rate, content style, platform relevance, and potential for social growth. Check whether creator drafts meet platform requirements before posting.
Manage Community and Social Listening
Own day-to-day community management across social platforms, including responding to comments, engaging with followers, monitoring audience feedback, and identifying useful insights from comments, questions, reviews, and sentiment.
Required Experience
- 3-6 years of hands-on experience growing social media accounts, especially TikTok, Instagram, YouTube Shorts.
- Proven experience supporting social media growth from a low base.
- Strong understanding of short-form video culture, especially for the U.S. market.
- Strong English is required.
- Experience in consumer brands - family/kids products, toys, parenting, or FMCG is preferred.
- Strong understanding of hooks, pacing, opening frames, storytelling, trends, captions, and platform-native editing.
- Comfortable using CapCut, Premiere, or similar editing tools.
- Comfortable using AI tools for content ideation, hook generation, script drafting, editing support, trend research, competitor monitoring, or reporting.
- Data-driven mindset with a clear test-and-learn approach.
- Understanding of paid social campaigns, including boosted posts, Spark Ads.
- Strong attention to detail and ability to manage multiple posts, platforms, deadlines, and campaign priorities.
- Experience with TikTok Shop, creator commerce, or social commerce.
- Experience supporting paid social campaigns on TikTok or Meta
- Experience turning organic content into paid ad creatives.