Associate Marketing Director (Food and Beverage)

About the Company:

Our client is a globally recognized, century-old leader in the food and beverage industry with a rich history of delivering iconic products to millions worldwide, they are now seeking a strategic, results-driven Vice President of Marketing to join their leadership team and help shape the future of their brand portfolio.

Position Overview:

As Associate Marketing Director, you will be at the forefront of shaping and executing the brand and communication strategies that drive the growth and market presence of the company’s product portfolio. This is a pivotal role focused on product launches, brand communication, and long-term marketing strategies within the food and beverage sector. If you have a passion for brands, a strong understanding of global markets, and an ability to inspire cross-functional teams, we want to hear from you.

Key Responsibilities:

• Brand Strategy & Development: Lead the development and execution of comprehensive brand strategies across multiple product lines, ensuring alignment with company goals and market trends.
• Product Launches: Oversee the successful go-to-market strategy for new product introductions, ensuring strong market positioning and consumer engagement.
• Integrated Communications: Drive integrated communication strategies to build brand equity and create lasting consumer connections, across traditional and digital platforms.
• Cross-functional Leadership: Collaborate with R&D, sales, and operations teams to ensure that marketing strategies are fully aligned with business objectives.
• Market Insights & Innovation: Leverage consumer insights, market research, and competitive analysis to guide the development of impactful marketing campaigns.
• Brand Health & Performance: Analyze brand performance and drive continuous improvements in marketing ROI, brand health, and consumer loyalty.

Qualifications:

• Experience: Minimum of 10 years in brand marketing, with a focus on product launches and strategic brand communications, preferably within the food & beverage industry. Experience with global or large-scale brands is highly desirable.
• Industry Knowledge: Extensive experience working in the food & beverage sector, particularly with foreign-owned, multinational organizations.
• Leadership: Proven track record in leading and inspiring high-performance marketing teams to deliver exceptional results.
• Strategic Thinking: Strong strategic mindset, with the ability to think big picture while managing the details of implementation.
• Language Skills: Fluency in English is a must; additional language skills are a plus.
• Education: A degree in Marketing, Business, or a related field. MBA or advanced degree preferred.

What We Offer:

• Opportunity to work with a world-renowned brand in an exciting and dynamic industry.
• A collaborative, innovative work environment with global exposure.
• Competitive compensation and benefits package.

If you are a visionary marketer with a passion for branding and a track record of driving successful product strategies, we would love to connect with you. Apply today to join a global leader in food and beverage innovation!