Head of Product (Cosmetics)

Position Overview

We are seeking a Head of Product (Marketing focus) to lead product strategy, innovation, and go-to-market execution. The role will drive cross-functional alignment between product development, brand positioning, and marketing campaigns, ensuring strong market impact and commercial success. 

Key Responsibilities

• Define and execute the product vision, roadmap, and strategy, aligned with overall business objectives.

• Partner with R&D, operations, and commercial teams to develop and launch products that meet market demands.

• Lead product positioning, pricing, and go-to-market strategies, ensuring differentiation and competitiveness.

• Oversee product lifecycle management from ideation to post-launch optimization.

• Conduct market research and competitor analysis to identify trends, opportunities, and consumer insights.

• Build and manage a cross-functional product team, fostering collaboration between product, brand, and marketing.

• Track and analyze product performance, customer feedback, and ROI to guide iteration.

• Act as a bridge between marketing and product development, ensuring consistent brand messaging.

Requirements

• Bachelor’s degree or above in Marketing, Business, or related discipline; 

• 8+ years of experience in product management / product marketing within FMCG, consumer goods, or internet/tech industries.

• Strong track record of successful product launches and market expansion.

• Solid understanding of consumer insights, digital marketing, and brand building.

• Proven leadership skills with experience managing teams and cross-department collaboration.

• Analytical and strategic mindset, with strong problem-solving and execution ability.

• Fluent in both English and Mandarin.

What We Offer

• Opportunity to shape and lead the end-to-end product strategy.

• A dynamic environment with cross-border market exposure.