Marketing Director (FMCG)

Marketing Director (F&B Industry)
Location: Shanghai | Salary: 1.2M-1.5M CNY

Job Overview
Lead the market strategy and execution for a fast-growing global consumer brand, driving brand growth and increasing market share.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with long-term company objectives.
• Analyze market trends, competitive landscape, and consumer insights to shape innovative marketing plans.
• Collaborate with cross-functional teams including sales, product, and digital marketing to ensure efficient execution.
• Monitor and optimize marketing activities for ROI, adjusting strategies for continuous improvement.
• Drive brand awareness, loyalty, and market share through data-driven decision-making.
• Manage and optimize the marketing budget to maximize resource utilization.

Candidate Requirements:

• Proven experience in the FMCG industry, with a stable career trajectory.
• Strong leadership skills and a track record of successful marketing campaigns.
• Data-driven, with a deep understanding of market analysis and consumer behavior.
• Excellent communication and cross-functional collaboration skills.