BD Manager
Shanghai
Mainland China
Posted on: 2024-04-25
Job type: Permanent
Sector: Pharmaceutical and Healthcare
- Ensure high level of stakeholder engagement through collaboration with key account sales manager and other functions within the organization to deliver on objectives, from Sales to Marketing.
- Localize audiophile strategy for China, identifying and focus on key accounts
- Identify and engage constantly with key account, providing them with insight to differentiate Sennheiser, and focus on our brand.
- Develop a strong relationship with Key Opinion Leader (KOL) and the community to maximize our brand goodwill. Then collaborate with headquarter to develop regional or community variant of existing products.
- Lead the development of the value proposition and buyer persona of specific products
- Identify product Unique Selling Proposition (USP) based on local testing and needs, to provide account with the right knowledge and tools.
- Identify partnership with 3rd party to increase revenue.
- Manage product life cycle from launches to discontinuation. This includes but not limited to collaborating with sales and marketing on go-to-market strategy, planning and executing launches.
- Manage channel mix with sales manager to ensure product penetration and sustainable sales rate.
- Plan and propose discount and promotion to ensure profitability but yet maintaining premium brand image.
- Communicate new product information and news to Sales Team, distributors and customers.
- Provide expert advice to the Purchasing & Sales Department in ensuring a more effective demand planning, i.e sales potential, market conditions, product trends, market developments.
- Organize product training for distributors, dealers and in-house staff.
- Handle product inquiries when required.
- Evaluate market requirements and specify feature content for new products.
- Preparation of competitor matrix and report by monitoring competitor activities, their pricing, product distribution and product performance
- Analyze and quantify market potential for respective countries in Asia.
- Analysis of Business Intelligence data and provide reports to HQ.
Contact
Sylar Wei
+86 21 6065 8001
Morgan Philips Executive Search
2221-27, Shui On Plaza, 333 Huai Hai Zhong Road,
200021 Shanghai
Greater China