Category Marketing China & Regional Category Dairy
Shanghai
Mainland China
Posted on: 2024-08-29
Job type: Permanent
Sector: FMCG
Core Responsibilities:
Mandatory requirements:
- This role contributes to the development of the global category plan for the focus category. He/She then translates that strategy into an execution plan to deliver the category growth ambition and drive its implementation in the region. He/She assembles the category portfolio across product lines ensuring value propositions are clearly articulated to make selling easier for the G2M teams. He/She provides sales enablement resources required to effectively market the portfolio of category products, engage in customer meetings to promote solutions selling and facilitate the conversion of sales opportunities. The role acts as an integrating role between sales and TS, providing the category inputs to the commercial plans and sales enablement resources needed to effectively sell the portfolio of category products and close more deals.
- Category Strategy: Represent their region and join a cross-functional team to develop the global category strategy (5+ yr horizon). Bring specific regional market trends, insights and unmet needsto shape the development of this global category plan. Contribute to the development of the regional technical roadmap for their category
- Category Business Reporting: Ensure results are reported consistently across the business using the ARA classification. Guide the development of the budget & strat. plan for their category. Conduct on a regular basis an analysis of the profitability of the category and identify actions to improve it
- Lead a cross-functional team to drive the implementation of the 0-18 month plan
- Pipeline Development: Partner with Sales / TS to drive opportunity pipeline growth for the category
- Prospecting: Support sales prospecting process through the development of target customer lists; Tracks progress on engaging with “must win” customers
- Demand generation: Partner with the digital demand team to develop campaigns for the WIN BIG categories and Must Win customers
- Sales enablement: work with the G2M enablement team to develop or adapt sales enablement tools to the region specific needs. Train regional G2M team on product portfolio and category trends/insight
Mandatory requirements:
- Degree qualified, preferably MBA or Masters degree in Business, Food Science or Marketing
- Minimum 10 years previous experience in Marketing in a food company, with strong knowledge of the category
- Proven expertise in Marketing plan design and implementation and product launches
- Strong Marketing Acumen with a desire to further develop the knowledge, understanding and competency in marketing within the organization
- Ability to translate strategies into tactics which win business
- Value proposition development & value pricing
- Storyteller who can build insight-led concepts and presentations relevant to customers‘ brands
- Development of sales tools and supporting tactics
- Experience in an international environment
- English fluency, both written and spoken
Contact
Alyssa Li
+86 21 6065 8045
2221-27, Shui On Plaza, 333 Huai Hai Zhong Road
200021 Shanghai
Greater China