CRM & Communication Manager

The CRM and Communication Manager will be responsible for developing and implementing strategic customer relationship management and communication plans that drive customer engagement, retention, growth and loyalty in China market. This role works in close partnership with the China local and Global Insights Function. This role will be
pivotal in leveraging data insights to create personalized customer experiences that align with company's brand values and China business objectives.

Key Accountabilities and Responsibilities
• You will be responsible for omni channel communication strategy and plan, build the CRM eco system both upon public and private platforms, partnering with other key functions such as E-Commerce, digital, retail and distributor to ensure the communication, content & design and outcome suit the best for our business and goals.
• You will develop, manage, execute customer relationship, promotion, content, engagement strategy and loyalty programs, to build strong relationship with customers in all customers public touch points and private community.
• You will own CRM annual communication content calendar consolidation include all campaigns and activities, oversee the day-to-day operation, maintenance, and enhancement of the consumer-end platform, ensuring high system availability, data integrity, content delivery and performance.
• You lead, align and execute social media strategy and comprehensive influencer marketing strategies that align with overall marketing objectives, focusing on brand consideration and driving key brand initiatives, from planning to execution, in compliant with corporate brand communication goals and guidelines.
• You will be responsible for the end-to-end implementation of membership, loyalty program and member center management in WeChat e-card, cooperate with ECRM, retail and distributor on Member center management of all online and offline platform.
• You will take lead to set up the operation SOP/guidelines of CRM, then continuous tracking performance for improvement and optimization both from communication channels and tagging selection.
• Consumer Insight project management and execution, based on consumer insights and understanding, you will prioritize guest KPI improvement both for foundation building and operation enhancement.

Person Specification
• 6+ years of CRM relevant experience and marketing/communication/content experience. Preference for candidates with comprehensive abilities in data analysis and creativity.
• Have over 3 years of CRM setup experience and be very familiar with new product launches and digital campaigns. Experience in CRM management and communication strategy in the health & wellness and related industries is preferred.
• Self-driven, top agency and multination Brand side background, project management leader experience.
• Proficient in CRM software and data analytics tools.
• Bachelor’s degree in Marketing, Communications, Data or a related field.
• Strong analytical skills, data-driven decision-making, and excellent communication and interpersonal skills. And deep understanding of China market and consumer behaviours.
• A strong team player with project management skills, adept in building effective relationships, stakeholders, vendors, team and budget management.
• Fluent in English and Mandarin (both verbal and written) with the ability to presentation.
• Passionate about the Health & Wellness food in China with innovative mindset, possessing a dynamic personality to fit into a fast growing, entrepreneurial environment.