EC Marketing Senior Manager

Position Title: EC Marketing Senior Manager (Beauty Industry)

Position Overview:

As the EC Marketing Senior Manager in the beauty industry, you will be responsible for leading and managing the company's e-commerce marketing team. Through developing and executing innovative marketing strategies, you will enhance brand awareness, strengthen customer loyalty, and drive continuous growth in online sales performance. You will collaborate closely with departments such as marketing, sales, and operations to ensure the smooth execution of marketing activities and achieve the company's set marketing objectives.

Primary Responsibilities:

1. Develop and execute e-commerce marketing strategies, including online advertising, social media marketing, content marketing, and more, to increase brand exposure and user engagement.
2. Monitor and analyze the effectiveness of marketing activities, utilize data to optimize marketing strategies, and improve marketing efficiency and return on investment.
3. Lead and manage the e-commerce marketing team, including recruitment, training, performance evaluation, and other tasks to ensure efficient team operations.
4. Communicate and collaborate with other departments to ensure the smooth advancement of marketing activities and achieve cross-departmental synergies.
5. Keep abreast of industry trends and competitor situations, adjust marketing strategies in a timely manner, and maintain the company's competitiveness in the market.

Requirements:

1. Bachelor's degree or above, majoring in marketing, advertising, media, or related fields is preferred.
2. Five or more years of experience in e-commerce marketing in the beauty industry, with at least three years of management experience.
3. Familiar with the operating rules and marketing strategies of e-commerce platforms, with rich experience in online advertising placement.
4. Possess excellent data analysis skills, proficient in using data analysis tools, and able to adjust marketing strategies based on data.
5. Possess strong team management and leadership skills, able to motivate team members to achieve common goals.
6. Possess good communication skills and cross-departmental collaboration abilities, able to effectively communicate with different departments and drive project progress.

Bonus Points:

1. Have successful cases of e-commerce marketing for beauty brands.
2. Have a deep understanding of beauty industry trends and consumer needs.
3. Possess good English proficiency in listening, speaking, reading, and writing, able to conduct international business communication.

Work Environment:

You will work in a dynamic and creative team that offers competitive compensation packages and comprehensive welfare systems, including social insurance and housing funds, paid annual leave, regular physical examinations, and more. The company focuses on employee career development and training, providing ample opportunities for promotion and learning resources. We look forward to your joining us and driving the company's continuous development in the beauty industry together.