Head of Creation - US Toys Company
Posted on: 11/09/2026
Shenzhen South China
Permanent
FMCG
Head of Creative / 创意设计负责人
行业:玩具 / 消费品
汇报对象:China General Manager
【职位概述】
We are looking for an experienced Head of Creative to lead and further develop the creative and product design organization in China for a fast-growing international consumer products company.
This is a senior leadership role responsible for driving the creative direction and product design strategy across multiple product categories, from early-stage concepts through product development and commercialization.
The ideal candidate should combine strong creative vision with deep product understanding and commercial awareness, and be able to translate consumer and market insights into innovative, compelling and manufacturable products.
【岗位职责】
1)Lead and develop the China creative and product design organization, including team structure, capability building, talent development and succession planning.
2)Provide overall creative direction across multiple product categories, ensuring a strong balance between creativity, consumer appeal, commercial potential and product feasibility.
3)Lead the creative process from consumer and market insights, product ideation and concept development through design refinement, prototyping and commercialization.
4)Work closely with global Creative, Product Development, Engineering, Marketing, Quality and Sourcing teams to translate product strategy into successful physical products.
5)Lead concept and design reviews, challenge existing ideas and raise the overall standard of creativity, design quality and product innovation.
6)Identify emerging consumer, cultural, category and design trends and translate them into relevant product opportunities.
7)Ensure creative concepts can be effectively translated into manufacturable and commercially viable products while maintaining the original design intent.
8)Partner closely with Engineering and manufacturing teams to balance aesthetics, functionality, play value, quality, cost and manufacturability.
9)Drive innovation across materials, mechanisms, product features, play patterns and consumer experiences.
10)Establish and continuously improve creative processes, design standards and ways of working across the China organization.
11)Build strong collaboration between China and global teams and ensure effective communication across different cultures, functions and time zones.
12)Coach, inspire and develop a high-performing creative team and foster a culture of creativity, curiosity, collaboration and accountability.
【任职要求】
1)Extensive experience in Creative Leadership, Product Design, Industrial Design or related functions within toys, consumer products or other design-led physical product industries.
2)Strong preference for candidates with direct experience in the toy industry or highly relevant consumer product categories.
3)Proven track record of leading physical products from concept and creative development through product development and mass production.
4)Strong creative vision and design judgment, combined with a solid understanding of commercial requirements and consumer needs.
5)Experience across multiple product categories and different materials or manufacturing processes is highly preferred.
6)Good understanding of product development, materials, manufacturing processes and supplier ecosystems in China/Asia.
7)Proven experience leading and developing sizable creative or product design teams.
8)Ability to operate both strategically and hands-on, from defining creative direction to reviewing individual product concepts and solving development challenges.
9)Strong consumer and market orientation, with the ability to identify trends and translate insights into product opportunities.
10)Excellent stakeholder management and influencing skills, with experience working in a global and cross-functional organization.
11)High EQ, strong leadership presence and excellent cross-cultural communication capability.
12)Fluent English is required.
13)Bachelor's degree or above in Industrial Design, Product Design, Creative Design or a related discipline.