Regional Sales GM - North

Job Title: Regional Sales General Manager (Bakery Ingredients)
Location: Beijing
Reports to: National Sales GM Position Overview
Lead the sales operations for the company’s Bakery Ingredient products across Northeast China (Heilongjiang, Jilin, Liaoning), Beijing-Tianjin-Hebei (BTH), Inner Mongolia, and Shandong etc. Develop and execute regional market strategies, managing a 30-member commercial team, and drive revenue growth by optimizing channel mix (KA/RKA/distributors). Focus on penetrating key accounts, enhancing distributor networks, and delivering market share expansion.

Key Responsibilities

1. Strategic Planning & Execution
   • Formulate annual regional sales targets, market strategies, and RTM (Route to Market) plans to optimize channel efficiency and profitability.
   • Analyze market trends, competitor activities, and customer insights to design data-driven growth strategies.
2. Key Account & Channel Management
   • Lead strategic negotiations with Key Accounts (KA) and Regional Key Accounts (RKA), including large-scale food processors, chain catering groups, and industrial clients.
   • Strengthen distributor partnerships through network optimization, performance evaluation, and capability-building programs.
3. Team Leadership & Development
   • Manage a 30-people sales team (including Key Account Managers, Channel Managers, etc.), set clear KPIs, and foster a high-performance culture.
   • Conduct regular field visits, coaching sessions, and strategy reviews to ensure execution alignment.

Qualifications

1. Experience
   • 15+ years B2B Food Ingredients sales, with 8+ years in regional leadership roles.
   • Proven success in flour, edible oils, or food ingredient sectors; deep knowledge of Northern China’s distribution landscape.
2. Core Competencies
   • Strategic Agility: Ability to translate market insights into actionable plans and drive sustainable growth.
   • Channel Expertise: Mastery in managing KA/RKA clients and scaling distributor networks (experience balancing KA/distributor revenue mix is a plus).
   • Leadership: Track record of leading large teams to exceed targets in competitive markets.
3. Additional Requirements
   • Bachelor’s degree or above; MBA preferred.
   • Proficiency in CRM tools (e.g., Salesforce) and data analytics platforms.
   • Willingness to travel frequently across assigned regions.