BD Manager-Shanghai

发布于： 2024-04-25

职位类别: Permanent

行业类别： 生命科学、医疗保健、制药

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Ensure high level of stakeholder engagement through collaboration with key account sales manager and other functions within the organization to deliver on objectives, from Sales to Marketing.
Localize audiophile strategy for China, identifying and focus on key accounts
Identify and engage constantly with key account, providing them with insight to differentiate Sennheiser, and focus on our brand.
Develop a strong relationship with Key Opinion Leader (KOL) and the community to maximize our brand goodwill. Then collaborate with headquarter to develop regional or community variant of existing products.
Lead the development of the value proposition and buyer persona of specific products
Identify product Unique Selling Proposition (USP) based on local testing and needs, to provide account with the right knowledge and tools.
Identify partnership with 3rd party to increase revenue.
Manage product life cycle from launches to discontinuation. This includes but not limited to collaborating with sales and marketing on go-to-market strategy, planning and executing launches.
Manage channel mix with sales manager to ensure product penetration and sustainable sales rate.
Plan and propose discount and promotion to ensure profitability but yet maintaining premium brand image.
Communicate new product information and news to Sales Team, distributors and customers.
Provide expert advice to the Purchasing & Sales Department in ensuring a more effective demand planning, i.e sales potential, market conditions, product trends, market developments.
Organize product training for distributors, dealers and in-house staff.
Handle product inquiries when required.
Evaluate market requirements and specify feature content for new products.
Preparation of competitor matrix and report by monitoring competitor activities, their pricing, product distribution and product performance
Analyze and quantify market potential for respective countries in Asia.
Analysis of Business Intelligence data and provide reports to HQ.

P&L acumen & decision making upon CHB leadership